Sometimes, a company logo needs a little more “pizazz” to it. That’s where I can work my magic the most! A client contacted me to do just that: update their company logo. But how to advertise within the logo just who they are and what they do by simply looking at it? I kept this logo redesign simple and straight to the point, yet creative. If crops are what the business is all about, then of course they should be showing that in the logo! In the ever-evolving landscape of agriculture, Central Vermilion Seed Co recognized the need for a fresh identity to reflect its growth and commitment to excellence. This prompted a collaboration with Central Vermilion Seed to embark on an exciting rebranding journey.
The primary goal was to create a modern and impactful brand image that resonated with the company's values and aspirations. The existing brand, while established, needed an update to stay relevant in the competitive agricultural sector.
The primary goal was to create a modern and impactful brand image that resonated with the company's values and aspirations. The existing brand, while established, needed an update to stay relevant in the competitive agricultural sector.
The objective were clear: infuse vitality into the brand, maintain a strong connection to agriculture, and create a memorable identity. To achieve this, I employed a comprehensive approach that involved in-depth research, client collaboration, and a creative design process.
The Process
When it comes to doing some rebranding work, I can get a little ambitious. While the client went with the more simplified look, I did make a few busier designs just in case. After creating concept work, I spoke more with the client on what they were looking for. Getting really creative can be fun for me, but sometimes you just need to go with the most simple option!
In the dynamic world of agriculture, Central Vermilion Seed Co's rebranding journey stands as a testament to the power of strategic design. The revitalized brand not only positions the company for future growth but also reinforces its commitment to excellence in serving the agricultural community.