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This project is a rebranding of Fuzzy’s Bar. The rebranding of the business includes signs, buttons, t-shirts and advertising.
The client was in need of a rebranding for their business, "Fuzzy's Bar"
I discussed with the client what their vision for the rebranding looked like. The client was looking for a 1960's psychedelic look for the design. The establishment's colors were purple and green.
I did some research on psychedelic designs. I used these as inspiration for sketches for potential designs. A majority of the design was hand drawn. I drew each individual letter, as well as the ornamentation, using Adobe Procreate. I then transferred the elements over to Adobe Illustrator in order to smooth them out. I arranged the elements into multiple designs so the client had more choices to pick from.
While embracing the wild and unconventional, the design maintains a sense of timeless elegance. The interplay of colors and shapes is orchestrated in a way that is both chaotic and harmonious, reflecting the free-spirited nature of psychedelic art.